The Message dictates the Media

Posted on April 5, 2009. Filed under: Professional | Tags: communication, distance learning, human bandwidth, media, medium, message, technology in business |

In his 1964 book Understanding Media, Marshall McLuhan published the statement that defined his legacy, ”The medium is the message.” In today’s connected, Internet world this statement is more true than ever. However, based upon my experience, I think of McLuhan’s statement differently, “The message dictates the medium.”
For seven years I led a project at Hewlett-Packard called [...]